Beanstalk

BrandingResearch

Product Design

Beanstalk is a self-watering vertical garden to grow your own fruits and vegetables made to save space and the environment. This project is a conceptualization of an original product and brand.

The Strategy:

• Create a product that allows fresh produce to be grown in urban spaces, especially along walls
  
• Support healthy lifestyles by being able to conveniently grow produce
  
• Promote a sense of community through being able to use the product for community gardens
  
• Provide a method of urban agriculture that can be beneficial to the environment and to the health and wellbeing of community members

The Brand:

Beanstalk
/ˈbēnˌstôk/

(noun) The stem of a bean plant, proverbially fast growing and tall.

• Product will be reminiscent of the way a beanstalk grows vertically
• Friendly as it can reference the children’s story Jack and the Beanstalk

The Values:

Beanstalk values education, leadership, sustainability, accessibility, and collaboration. They believe everyone should have the knowledge and access to grow fresh, nutritious foods.

The product is made of recycled plastics as a part of their sustainability efforts with 10% of proceeds going towards providing schools and communities accross the US with their own community gardens